Overview
Know what's stopping you. Find your next step.
That's StartKick's promise. Echo it in your own content, and when you need a call to action, use "Find my next step". StartKick is a small web app for people who keep putting off something they want or need to do: the report open since 9:00, the email drafted in your head for three days, the tax return. You know the ones, and so does your audience.
How it works for the person you send: a free 2-minute check, then their result, "What's stopping you: what tends to get in your way, and what to try next." Then one small first step for a real task, also free, no card needed. If it helps, they start the yearly plan: a coach that listens first, then offers one small step, and a 28-day plan with a short session each day. The first 3 days are free, and they can cancel in one tap. No app store, no account to set up first. It runs in the browser on phone and desktop.
3 daysfree, then 29 for the first year, in USD, EUR or GBP
59a year after that, until they cancel. Tax included.
Freefirst step before anyone pays
No diagnosisJust how you tend to start
Why it sells: most tools in this space hide everything behind a 30-screen quiz and a subscription that renews at 40 a month. StartKick shows value first, free: the result and one small first step, no card. Then 3 days free with the full plan, the price said up front, cancel in one tap under "Your plan", and a reminder before the plan renews. For an audience that has cancelled six apps this year, that is the part worth saying out loud, and you can show it in a screenshot.
Why people buy it, and what they get
| What StartKick does | What the apps they tried do |
|---|
| Gives a real result and a real first step on their own task, free | A long quiz, then a paywall before any value |
| 3 days free, then 29 for the first year and 59 a year after. Cancel in one tap; a reminder before it renews | An intro price that renews at 40–50 a month; cancelling is the number one complaint in the category |
| Finds what's stopping them, then fits the next step to it | Splits the task into steps, or gives a label with no action |
| Runs in the browser on phone and desktop | An app that crashes and loses data |
| No diagnosis, no medical vocabulary, Easier reading for people who need less on screen | Clinical framing aimed at 18–34 |
What the yearly plan includes: a 28-day plan with a short session each day, sized to the time they have; a coach that listens first, then offers one small step (30 messages a month included); first steps for any task (fair use); Your goal, a tracker for one bigger goal; calming resets for when it all feels like a lot; a lesson library; and Bedtime Kick, a calm wind-down with a friend who nudges them to bed. Since 19 October also: Habit Builder (up to three habits at once, 60 days each); Co-op, where they work next to a friend or a stranger in a live session with chat, joint tasks and joint habits; XP and ten levels with a leaderboard and a club at the top; and three games: two daily puzzles at startkick.app/games (Steps and Ladder, public, no account) and Boss Mode, where the task they avoid is the boss. Free before that, no card: the 2-minute check, the result and one first step.
Who it's for: professionals, founders, freelancers and knowledge workers who get stuck at the start. People who have tried every app. People who are neurodivergent and people who've never thought about it. StartKick is not a medical tool and we never present it as one. Keep that line in your content too (see Rules).
New since 19 October, good for content: the daily puzzles at
startkick.app/games and Boss Mode at
startkick.app/boss are free, need no account and work with your link (
startkick.app/games?ref=your-handle). Co-op, levels and Habit Builder live inside a member account; use your partner code to try them and record your own screen (never another member's). The free Chrome extension "StartKick: First Step" is live in the Chrome Web Store (
store page): it gives the first step for the page you have open, five a day, no account. Store links don't carry your handle, so for commission send people to the 2-minute check with your link; the extension is a good thing to show.
Rules
Six rules we don't bend (and neither should you)
They protect your audience, your channel and the product. Most of them are the law in the US and UK anyway, so they're good habits whatever you promote.
Your story is yours. The product stays a tool.
Talk about your own diagnosis, your brain and your life however works for your audience. Just never say or imply StartKick is built for, treats or manages ADHD or any condition, and keep "adhd" out of your link and any code. Good product words: getting started, task paralysis, overwhelm, trouble focusing.
No medical claims
StartKick does not treat, manage, diagnose, screen or test for anything. The 2-minute check shows how starting tends to go for someone, not a result about a condition. Don't suggest it replaces therapy, medication or professional help.
No outcome promises
No "cured my procrastination", "doubled my output", no before-and-after. Your own experience in your own words is welcome. Numbers we haven't published don't exist.
Only true claims about the offer
If you mention the price or the trial, use this line word for word: "3 days free. Then $29 for your first year, $59 a year after that. Cancel anytime in one tap. Tax included." (£ for a UK audience, € for the EU). Also true: free first step, a reminder before the plan renews, not a medical tool. That's the list. Never "pay once", "no subscription" or "7-day refund"; no countdowns or crossed-out prices of your own (a screenshot of our price card, as it is on the site, is fine), no "today only", no "cheapest".
Disclose, visibly
US: "#ad" or "Ad" where people see it before engaging, in the video or at the top of the post, not only in the description. UK: "Ad" upfront; "sponsored", "gifted", "#aff" or a code alone are not enough. Tick the platform's paid-promotion toggle too.
No coupon, cashback or brand-bidding traffic
No deal sites, cashback, code extensions, paid search on "StartKick", typo domains, incentivised clicks or bought lists. One warning, then we end the partnership.
How to talk about focus without the label
| Say | Don't say |
|---|
| "if you know what to do and can't start" | "if you have ADHD" |
| "built for brains that have tried every app" | "the app for neurodivergent people" |
| "a free 2-minute check: what tends to get in your way, and what to try next" | "find your procrastination type", "take the test" |
| "3 days free. Then $29 for your first year, $59 a year after that. Cancel anytime in one tap. Tax included." | "pay once", "no subscription", "science-backed", "clinically proven" |
| "not a medical tool; if you're struggling, talk to someone" | "this works better than…" (therapy, medication, anything) |
| "it gave me a small first step for the report I'd been avoiding" | "it fixed my focus" |
Voice
StartKick sounds like a smart friend: calm, short, concrete, no judgment. It describes the moment ("You've opened the document three times"), removes the blame ("This isn't about being lazy"), and offers one step. Words we use: start, stuck, first step, next step, what's stopping you, smaller, lighter. Words we don't: unlock your potential, crush your goals, rewire your brain, lazy, broken, superpower, AI-powered, "Start Pattern" (retired 22 Oct 2026: say what's stopping you). Your own voice comes first; just keep the product in its register.